Matter
Studio
AI-powered production
for brands and agencies
New Zealand based
 operating worldwide

At Matter Studio we use AI to make the impossible, possible.

Crafting imagery is no longer dependent on budgets, locations, talent, logistics, weather, and available light. 

We use AI to build those same moments, with none of the variables involved with a traditional shoot - so you can launch campaigns 50% faster, while saving up to 30% on traditional costs.

Matter Studio a playground for bold ideas.

WHY CHOOSE MATTER STUDIO?

CAMPAIGN READY QUALITY
Our work is already in stores, on billboards, and in magazines worldwide - not just concepts and spec ads like you'll see elsewhere.

EXPERIENCE
20+ years of traditional photography expertise - We bring a trained creative eye that pure AI tools can't replicate. AI amplifies our craft; it doesn't replace it.

VALUE

2x output, 50% faster timelines - Consistently proven across global projects.

BRAND SAFE AI WORKFLOWS
We understand IP protection and the legal complexities of commercial AI use. Your brand is safe with us.

HUMAN IN THE LOOP CREATIVE DIRECTION
Every project is steered by decades of storytelling experience, not just prompts.

HOW WE WORK
We tailor every workflow to your brief, product, and brand guidelines:
Product Integration: We can shoot your product in our studio; we can work with your existing imagery; or we can use 3d renders.
Lifestyle and Advertising Imagery: We can build print-quality scenes based on your concepts, brand guidelines, and existing brand imagery.

PRICING
Due to the varied nature of our work, we quote on a job-by-job basis, depending on the complexity of the workflow involved, and the volume of deliverables.
Projects start at $3,500.00nzd.

(01)
Creativity
Same traditionally trained eye. Same traditional skillset. Just amplified by AI’s potential.
(02)
Speed + opportunity
Iterate fast. Execute fast. Deliver ideas that would be otherwise impossible.

We help ambitious brands develop imagery that amplifies your concept, without limitations. All while removing the drag typically involved with traditional shoots.
(03)
Authenticity
Storytelling is about timing, emotion and connection - it's not when you push the shutter - it's why you push the shutter. Currently AI cannot help you with this unless you're able to steer it in the right direction.

Fortunately we've spent decades working on these elements traditionally, and we carry that over to our work in AI.
Human In The Loop
Founder
Bio photo of Heath Waugh, black and white with subtle aberration
Heath Waugh
Founder & CREATIVE

heath has more than 20 years experience in the photography industry, crafting imagery for some of new zealand and the world's top brands - across fashion, furniture, FMCG and ALCOHOL.
An AI generated product image of Saint + Villain Gin, shown against a studio background
An AI generated product image of Saint + Villain Gin, shown against a studio background
An AI generated product image of Saint + Villain Gin, shown against a studio background
An AI generated product image of Saint + Villain Gin, shown against a studio background